Engine recently conducted a survey with 1,000 UK consumers and asked them:
What’s most important to you in the way a company provides or delivers its service?
When you interact with a brand / company, how would you like the experience to make you feel?
Brands from which sectors provide the best and worst customer service and experience overall?
Our findings were published in a feature article by Marketing Week. They also interviewed Engine's James Samperi for the article, who commented:
"As customers become increasingly savvy about the marketing messages they are presented with, the pressure is on organisations to ensure they substantiate those messages. Brands fall down when they promise the world but can’t follow through on their promises.”
You can read the full article by Marketing Week here.