Creating value beyond the product through services
Article first published in DMI Review, Vol. 22, No. 4, Fall 2011
Engine's Co-founder and Director Joe Heapy explores how the relationships between products and services has developed, providing new value propositions and meeting new customer expectations.
Based on insights from Engine's work over ten years in the service industry, read more about the symbiotic relationships between products and services and how we help companies meet the changes and get better at meeting customer needs.